MVP development — from idea to a product people use.
The smallest version worth putting in front of real customers — built properly so it can grow, and launched in weeks so you find out whether the idea works before the money is gone.
Why first versions never launch.
Every feature costs a launch date.
Switch things off and watch the date move. This is the conversation we have in week one, and it is most of what you are paying us for.
Nothing here is deleted forever — it is sequenced. Everything you switch off becomes version two, decided on what real usage says rather than what we guessed in a meeting.
Everything between the idea and your first customer.
Deciding what to leave out, building it, launching it, and reading what happened — open any line to see what that means.
The hard part, and most of what you are paying us for. We find the one thing the product must prove, then talk you out of everything that can wait — and give you a launch date you can hold us to.
The real screens, on your own phone or laptop, before anyone writes the actual product. Changing your mind here costs an afternoon. Changing it later costs weeks.
This is where most first versions go wrong. Yours is built the way a grown product is built, so when it works you carry on from here instead of paying to start again.
Signing in, who is allowed to do what, taking money, sending the emails nobody thinks about — everything a real customer needs before they can actually use it.
From the first day you can see how many people signed up, where they stopped, and what they said. Week one gives you facts instead of everybody's opinion.
We go through the numbers with you and decide together what to build, cut or fix. If the answer is that the idea is not working, we will say that rather than sell you another phase.
What people ask us first.
Something not covered? Ask us directly — you will get a straight answer, not a brochure.
Small enough to launch in weeks and still worth using. One job, done properly, for one kind of customer. Almost everything that sounds essential in the first meeting turns out not to be — and working that out together is most of what we do in week one.
No, and this is the main difference between us and a cheap prototype. It is built the way a mature product is built from the first day, so when it works you keep going from where you are instead of paying twice for the same thing.
Then you found out in ten weeks instead of a year, for a fraction of the money, and you still own everything that was built. We will tell you what the numbers say even when it is not what you hoped to hear.
No. Designing the screens is part of the work, and you see and click them before anything is built. If you already have designs we will use them, and say honestly when something in them would cost weeks for very little.
Yes, and it often makes things faster. We agree who owns which part, work in your own repository, and hand things over as we go rather than in one lump at the end.
All of it. The code, the servers, the accounts, the designs and the data are in your name from the first day. No licence to pay, nothing to ask permission for, nothing that stops you taking it elsewhere.
Shall we find out if it works?
Tell us the idea in a few sentences and what exists today. You get scope, a launch date and what it costs, in writing, within two working days.